The Origin of Housing Justice Audit

An alleged retaliatory eviction and subsequent Big Law exhaustion tactics flattened My Strategic Thought Leadership business - a platform designed to make positive change - right after it finally started taking off after years of hard work.

Now I am bringing it back to life with a mission to help fix the broken Housing System that impacts so many people. It's time for a rental housing reset - everywhere but especially in housing crisis ravaged Charleston, SC.

Strategic Thought Leadership repurposed for Housing Justice

"People who have managed to intervene in systems at the level of paradigm have hit a leverage point that totally transforms systems.” - Donella Meadows

I could get angry about all this

broken blinds as at 181 Gordon Street in CharlestonSure, I could get angry at the owners who wouldn't replace blinds as promised then retained an allegedly rogue property management company with a history of tenant, vendor, and employee negative feedback. I could vent about an alleged retaliatory eviction in a heat wave after a 5-year history as model tenants, publishing images of us and our belongings on multiple high-traffic platforms without our knowledge or consent, and playing games with our deposit then justifying it with an office stamp masquerading as a postmark.

I could fume about defense lawyers who condescend, attempt to bully, (we allege) misrepresent laws and deploy tactics apparently designed to wear down tenants who represent themselves to claim the justice they deserve when their rights are stepped on.

Most of all, I could get upset that after we spent years setting up an environment and routines at our home to accommodate our Carolina Dog, Rocket's growing blindness ... only to have it taken away from him after I repeatedly jousted with an assistant property manager who kept (allegedly) misrepresenting landlord-tenant laws, then had the audacity to ask for a few needed safety upgrades during good-faith lease negotiations.

And don't get me started about how I worked for years on a framework and concept called the Thaut Process of Strategic Thought Leadership - one that was designed to literally change thinking at scale, and that had created dramatic results for clients - but was hard to explain in way people "got". Then I finally found an angle that people started responding to and being willing to pay money for - by using it with something called structured schema to program AI like ChatGPT to advocate for the fresh perspectives we created that led to sales - only to have the momentum flatlined just as it started taking off ...

But what's the point? When you remove a bad actor from a broken system, the system simply auditions a replacement.

Change the narrative architecture, and the system stops manufacturing the same outcomes.: Strategic Thought Leadership replaces hidden toxic assumptions with better ones - and makes them contagious.

Momentum Collapsed as My Podcast and Consulting Practice Went Dark

To understand why this legal battle has transformed into a campaign for housing justice, you have to understand what was silenced when the eviction notice hit.

For years, I poured my energy into a passion project called the Thought Leadership Studio Podcast. It was the backbone of credibility building and audience engagement for the Strategic Thought Leadership (STL) framework. It was also a place where we explored how to shift paradigms and lead markets. We had just crossed a major milestone: 100 episodes. The engine was humming. We were gaining traction.

Then came the (alleged) retaliatory eviction in July 2025.

There hasn’t been an episode since.

The Thought Leadership Studio Podcast was dismantled during a forced move in a heat wave (two days reached a 114° heat index). About ten recorded interviews are still unedited, not because the work stopped mattering, but because Plaintiffs allege certain defense counsel pursued a a coordinated strategy to increase procedural friction: discovery noncompliance, protective-order positioning on response deadlines, sanctions threats, and continuance tactics - all of which create a burn-rate dynamic Plaintiffs allege was intended to exhaust pro se opponents’ time, money, and operating bandwidth.

To me, that wasn't right. If we don't have justice for everyone, we don't have justice for anyone. And I wasn't about to let them do that to me, especially now that I feel I am standing for every suppressed tenant as well as every disrespected pro se litigant with our case. Instead of merely fighting it, I am documenting it to bring needed radical transparency to that system.

And that isn't all I am doing. Read along to learn how we can change the system together, for the benefit of everyone, even the property owners and managers who are willing to change their thinking.

Maybe They Picked on the Wrong Person

The defense made a critical calculation error. They didn't just displace a tenant; they attempted to silence a systems thinker who was actively building a framework for large-scale influence.

They might have picked on the wrong person. Read along to learn how I now want to help make it so we are all now "the wrong person" to any property owners and managers continuing to hold onto the now-outdated "tenant extraction" model.

What is Strategic Thought Leadership Schema?I had recently discovered how perfectly the 9 Building Blocks of a Thought Leadership Model that I had developed aligns with training Artificial Intelligence to contribute to systemic change, including shifting mental models prevalent in a category (like a product or service) to healthier and more empowering ones. That created breakthrough marketing results everywhere it was applied properly because the content itself adds value. Rather than being an annoyance like an ad interrupting your attention, it was helpful to people doing the pre-purchase research nearly everyone does online ahead of a significant buying decision.

And I knew this would have to incorporate AI, with it becoming the new discovery engine of the internet.

But by "incorporating AI", I don't mean using it like most people appear to use AI. Even in marketing, nearly everyone I see using AI uses it to replace mental work. But this was not about information flowing from AI to people. It was about highly organized information designed to impact thinking flowing from people to AI. It was about programming AI to act as advocates of what I came to call Thought Leadership Models.

Imagine coming up with a new way for people to get more value out of widgets you sell ... and others sell as well. But this "new way" makes it more fun to use and you now are able to get AI like ChatGPT telling people who asks it about widgets that they should use your "new way", linking directly to your "here's how to use a widget" manifesto on your website ... right next to the order link.

Do you think you might sell more widgets? This is what Strategic Thought Leadership with AI training integrated can do. And it does it with creative ways of using what we call "structured schema" - a kind of code that can live on owned internet properties like websites and that is ingested by crawlers used by companies like OpenAI and Anthropic, the maker of Claude AI.

It was the AI-as-distribution-network-and-marketing-team that made the Strategic Thought Leadership framework finally "click" for people. For years, I had been developing the framework and watching breakthroughs happen with clients brave enough to try something new ... but the majority of people just went "huh?" when I described it as "a way to lead an audience to a new way of thinking that makes them want to buy only from you". Something about the "thinking about thinking" was just a bit too meta, I guess.

But then I discovered how perfectly the building blocks of Strategic Thought Leadership - largely based on linguistics structure - matched up with the large language models like ChatGPT that also were based on linguistic structure, the new position of "this will train AI to tell your great-grandchildren what your heritage was" clicked. People got it. And said "yes". And business flowed quickly in. Until the "we have to get out of this house THIS WEEK' set in, of course.

As I wrote in one of the 2 eBooks I dropped in July 2025 (just before the forced move of August 1, 2025), Get AI Marketing for Us, "AI is consuming and prioritizing structured data (schema) as its primary information source. Companies without a schema strategy will increasingly become invisible in AI driven discovery." By using Strategic Thought Leadership Integrated Schema, we can train AI to propagate a social movement as effectively as a business brand.

The framework I developed for Strategic Thought Leadership is both influential and highly ethical.

  • It puts higher-level influence - what Systems Thinkers call "double-loop learning" - into practice by influencing at the level of mental models, which is where the highest leverage is when making systemic change, as Donella Meadows so eloquently pointed out in her famous treatise "Leverage Points: Places to Intervene in a System", where the highest 2 leverage points are on the level of paradigm change. Paradigms are simply prevalent mental models.
  • It is ethical for 2 key reasons:
    1. STL is designed to pivot on higher values that unify us, like "contribution", "joy", and "oneness". A well formulated Thought Leadership Position fulfills one or more of such values better than the Audience Baseline Position it is designed to replace, and
    2. The more empowering mental model defined by a Thought Leadership Position expands people's choices rather than limiting them. It is not something imposed on people to replace their current thinking so much as a fresh perspective that they can adopt if they choose, with the old perspective always available as well.
... but a question remained: with Strategic Schema that gets AI leading people to the empowering Thought Leadership Models a leader or leading company builds, how do we now get the reach so this connects with enough people for this new thinking to become prevalent? The "Pay-per-click industrial complex" with its dependence on harvested personal data wasn't a fit for this empowerment/ethics based framework, so I needed to get this reach in ways that serve rather than target end users.

I answered that question with the second eBook I dropped in July 2025: Respectful Reach, in which I discussed topics like: Respectful Reach eBook by Chris McNeil

  • Using Systems Thinking to find and utilize leverage points, interventions where a small input creates a large, positive change, one of which is the realization that people aren’t data points to be harvested, or cogs in a machine - they’re human beings with agency.
  • A worldview where marketing empowers people and reaches them in ways that respect their autonomy, leading to designing messaging from the end use point of view, with web media as a service for potential customers who exchange their time, attention, and engagement for better purchase decision making and value extraction in a category.
  • How systems like online customer segments can push back, because what feels like a clear “cause → effect” chain to someone using data-harvesting based pay-per-click advertising often hides delays, nonlinear loops, feedback effects, and unintended consequences. A campaign may drive clicks but erode trust and cost sales.
  • How to get respectful, organic and privacy-friendly free and paid reach - via methods like “White Hat” SEO (search engine optimization), organic AI optimization such as with structured STL schema, contextual paid placement, values-aligned influencers, and ethical sponsorships - in order to amplify a message to huge audiences without violating trust and risking the brand reputation damage that can come from privacy-invasive data harvesting.

This is what I was just bringing to market - and getting immediate strong positive feedback for - when it got shut down by the alleged forced move and subsequent alleged defense lawyer exhaustion tactics.

And it shows in the accompanying social media graphs on both LinkedIn and X (both used in a public court document exhibit):

LinkedIn and X flatlined due to the forced moved

It isn't just about me losing business momentum after finally finding a great product-market fit after years of work refining STL, it is about the world losing an engine for positive change that helps people and aimed to make the internet a healthier place for everyone.

But by burying this engine of mass positive influence, the defense inadvertently gave it its most powerful use case yet.

We Are All Now the "Wrong Ones"

I am reactivating the engine, but this time, the "product" isn't just better marketing bringing more sales, it is positive social change: Enlightened Housing by shifting the dominant property management mental model from an Audience Baseline Position that could be described as "tenant-as-unit extraction model" to a Thought Leadership Position" based on the concept of conscious stewardship of the shelter where life stories play out".

4 perceptual positions with the 4th being the systems view

Moving From Fear to Enlightenment: A Systems View

The current landlord-tenant system of rental housing is stuck in a "zero-sum" game. To understand how we change it, we have to look at the Perceptual Positions - a core concept utilized by the framework suppressed by defendant and defense actions.

Understanding Perceptual Positions

1st Position: See From Your Own Point of View

When you’re in the 1st position, you’re looking at the situation through your own eyes - whether you’re a tenant, landlord, or property manager. From here, your needs, concerns, and rights are front and center. The other side can seem like the problem, because you’re experiencing everything from your own perspective. It’s natural to want things your way and to feel frustrated when the other party doesn’t see things the same way.

2nd Position: See From the Other’s Point of View

Stepping into the 2nd position means imagining how the situation feels for the other person. What are their pressures, fears, and motivations? By putting yourself in their shoes, you gain empathy. You start to understand that their actions make sense from their own perspective, even if you don’t agree. This position opens the door to more compromise, because you see that both sides have valid concerns.

3rd Position: See From a Detached Observer’s Point of View

The 3rd position is like stepping outside the situation entirely. From here, you’re a neutral observer who can see both sides without being emotionally invested. You notice patterns, behaviors, and the bigger picture. It’s easier to see where balance is needed and to identify solutions that might not be obvious when you’re in the thick of things.

4th Position: See the System and Collaborate for Systemic Change

The 4th position is about seeing the bigger system at play. Instead of focusing only on your needs or even trying to compromise, you recognize that everyone - tenants, landlords, managers, attorneys - is affected by the system’s rules and incentives. From this perspective, it’s possible to collaborate to make the system better for everyone. You see how different roles interact, and how systemic changes can benefit all parties. It’s a non-zero-sum game where healing the system leads to better outcomes for everyone.

Charleston South Carolina is Experiencing a Severe Housing Crisis

Based on the Spring 2023 "Housing Our Future" pdf, Charleston, SC, is facing a significant housing crisis characterized by extreme price growth, severe rental instability, and a widening "attainability gap."

The Spring 2023 report highlights multiple critical data points regarding the county's housing landscape:

  • Eviction Crisis: North Charleston has the highest eviction rate in the country (16.5%) among cities with a population over 100,000.
  • Construction Costs: Construction costs for housing increased by 100% between 2001 and 2019, and rose an additional 30% from late 2019 to mid-2022.
  • The Rental Gap: In 2021, newly built apartments rented for an average of $2,000, while the median household in the county could only afford $1,640 in rent.
  • For-Sale Unattainability: Of all homes built since 2010 and sold between 2020 and 2022, only 15% were sold at prices affordable to households earning below 120% of the Area Median Income (AMI).
  • Wealth Disparities: There is a stark racial divide in property value; the median home value in majority non-white block groups was $228,000, compared to $500,000 in majority white block groups.
  • Cost Burden: Approximately 24% of renter households in the county pay more than half of their income toward housing, leaving them with almost no financial cushion.

According to more recent market reports and local news, the crisis has continued to escalate since the document's publication:

  • Median Home Price: As of early 2024, the median sale price for a home in the Charleston-North Charleston metro area reached approximately $425,000–$450,000, an increase of nearly 50% since 2019.
  • Inventory Shortage: Local real estate data indicates that housing inventory remains historically low, frequently hovering around a 1.5 to 2-month supply, well below the 6 months typically considered a "balanced" market.
  • Rent Growth: While rent growth slowed slightly in late 2023, the average monthly rent for a one-bedroom apartment in Charleston remains near $1,800–$1,900, keeping it one of the most expensive rental markets in the Southeast.
  • Population Pressure: The region continues to grow by roughly 25–30 new residents per day, consistently outstripping the pace of new housing permits and completions.
  • Applying Strategic Thought Leadership to Solving the Housing Crisis.

    As I wrote in The 9 Building Blocks of a Thought Leadership Model,
    "Building a robust Thought Leadership Model is like a construction project. The structure needs to be complete, including parts invisible in the end product.

    This structured approach is more important than ever with AI becoming the discovery engine of the internet.

    So I have embarked on this "construction project" and I invite you - and the world - to join me in doing so.

    There is much more to come but I have already begun this "construction project" by utilizing the highest leverage points in systemic change: Identifying and Impacting the Mental Models behind the System.

    • For Tenants: A Thought Leadership Position based on "empowered relationship building while asserting rights."
    • For property owners and Managers: A Thought Leadership Position oriented around "Conscious Stewardship of the Shelter Where Life Stories Play Out."
    And what are these building blocks as a whole?

    9 Building Blocks of a Thought Leadership Model

    Components of a Thought Leadership Model

    1. Awareness of High-Level Audience Thinking: Your target segment's related (or potentially related) Values, Beliefs, Identity, and Core Purpose.
    2. Knowledge of the Competitive Landscape (of ideas and market/service positions)- in audience terms.
    3. The Audience Baseline Position you are leading people away from.
    4. A well-formulated Thought Leadership Position as a destination to lead an audience to.
    5. The Audience Baseline Position and Thought Leadership Position define the starting and end points of a clear Thought Leadership Vector.
    6. A set of supporting talking points, AKA Support Points,
    7. An internal Position Paper summarizing the Thought Leadership Vector along with the Support Points that undermine the old thinking and support the new thinking.
    8. An external Thought Leadership Manifesto as a centerpiece of your position, utilizing the Support Points as persuasive arguments.
    9. A PR, content, or marketing Campaign that engages an audience to lead along the Thought Leadership Vector
    As I update this post on December 17, 2025, I have completed steps 1-7 ... we now have Position Papers including Thought Leadership Vectors and libraries of Support Points to empower tenants, landlords, and others ... and There will be much more to come.

    So stay tuned to this channel. This resource hub will help other tenants stand up when their rights are stepped on and help right-minded landlords move to a healthier and more profitable "people-first" model.


    In 2026, Housing Justice Audit formally adopted Conscious Co‑Stewardship as its guiding framework, aligning every project around the question, “How do we redesign housing systems so that the most vulnerable participant is safer, not easier to exploit?”.

    System Audit via our Live Tenant Rights Lawsuit
    Charleston, SC Court of Common Pleas 2025-CP-10-05095

    Go to RocketsFight.org site